广东11选5

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商超促销行业

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行业背景分析  

YI、YANJIUBEIJINGFENXI  

广东11选51、XINGYEBEIJING:LIANSUOCHAOSHISHISHANGYEQIYEXIANDAIHUADEJINGYINGFANGSHIHEJINGYINGLINIAN,TAYIZHENGGUIDEGUANLI、LIANGHAODEXINYU、DIDEJIAGEHEZHIDEXINLAIDESHANGPINDENGTEDIANSHENSHOUXIAOFEIZHEDEQINGLAI。  

2008NIANCHAOSHIZAIYETAIMOSHIHEJINGYINGFANGSHISHANG,QUDELEDUICHUANTONGLINGSHOUYEDEQUANMIANYOUSHI,CHENGWEIZHONGGUOLINGSHOUYEZHONGDEDIYIZHULIYETAI。JIEZHI2010NIAN4YUE,WOGUOGONGYOUCHAOJISHICHANG14115JIAMENDIAN,ZHANWOGUOLINGSHOUYETAIDE25.7%;YINGYEMIANJIDA15943112m2,ZHANLINGSHOUYETAIZONGYINGYEMIANJIDE45.3%;CHAOJISHICHANGCONGYERENYUANDUOYUQITALINGSHOUYETAI,DA510827REN,YUEZHANZONGSHUDE48.4%;CONGXIAOSHOUZONGESHANGKAN,CHAOJISHICHANGHEZHUANYEDIANDEXIAOSHOUEZHANLINGSHOUZONGEDEJUEDABUFEN,DA82.7%,YU2006NIANXIANGBIQIZENGZHANGSUDUYEBIJIAOKUAI,DADAO39.5%。  

2、XIAOFEIZHEXIAOFEIYANJINQUSHICUJINGAODUANCHAOSHIFAZHANDAYUEZAI2001NIAN,ZHONGGUORENJUNGDPMAISHANGLE1000MEIYUANDETAIJIE,ZHEIXIANSHIZHONGGUORENYIJINGDADAOWENBAOXINGDESHENGHUOSHUIZHUN,ZHENGZAIXIANGXIAOKANGXINGSHENGHUOSHUIPINGMAIJIN,ERDAO2009NIANDI,GENJUHUILVJISUAN,WOGUODERENJUNGDPYIJINGDADAO3640MEIYUAN,ERGENJUYAZHOUKAIFAYINXINGGENJUGOUMAILIPINGJIASUOZUODECESUAN,09NIANZHONGGUORENJUNGDPWEI  

6914MEIYUAN,WOGUOJUEDABUFENDIQUYIJINGKAISHIQUANMIANJINRUXIAOKANGXINGXIAOFEISHUIZHUNLE。XIANGSHANGHAI、BEIJING、GUANGZHOU、SHENZHENDENGGUONEIYIXIANCHENGSHI,MUQIANDERENJUNGDPYIJINGDADAO1WANMEIYUANYISHANG,YIJINGKAISHIXIANGFUYUXINGSHENGHUOSHUIPINGQIANJINLE。ZAIZHEIYANGYIZHONGSHENGHUOSHUIZHUNDETIAOYUEZHONG,DUIYULINGSHOUSHANGERYAN,QISHIYUNHANZHEJUDADESHANGJI。ERHUARUNoleJINGZHICHAOSHIZEDINGWEIYUFUWUZHEIYIFUYUQUNTI,  

广东11选5ZAIPUTONGDAMAICHANGCHAOSHIBUNENGHENHAODEMANZUTAMENDEXIAOFEIXUQIUQINGKUANGXIA,WEIZHEIYIQUNTITIGONGSHISHANG、SHUSHIDEGOUWUHUANJING,GAODUANCHAOSHITONGGUOCHANPINGAOPINZHI、CHANPINCHAYIHUAJIJINKOUGUOJICHANPINDENGFANGMIANGENGHAODIWEIZHEIYIQUNTIJINXINGFUWU。  

广东11选53、SHICHANGHUANJINGSHENGJICUJINGAODUANCHAOSHIFAZHANGAODUANCHAOSHIQUBIEYUPUTONGDAZHONGCHAOSHIFANGMIANJIUSHITONGGUODUTEDE、GAOPINZHIDECHANPINNENGGOUHENHAOMANZUZHONGGAODUANXIAOFEIQUNTIDEGOUWUXUQIU。YETONGGUOXIANGDUIYUPUTONGCHAOSHIJIAOGAODEMAOLILVWEILINGSHOUSHANGZHUANQUGAOEDELIRUN,ZHENGYINWEIZHONGGAODUANXIAOFEIZHEXIHUANDE“JINKOUSHIPIN”ERZHEIXIE“JINKOUSHIPIN”DEMAOLILVYUANYUANGAOYUPUTONGSHIPIN,ZHEIWEILINGSHOUSHANGDAILAILEGAOEDELIRUN。oleGAODUANCHAOSHIDIANFULEPUTONGDAZHONGCHAOSHIDEYINGLIMOSHI,oleTONGGUOGAODUANDEGOUWUHUANJING,GENGRENXINGHUADEFUWU,ZHUDA“JINKOUPAI”,YOUQISHIYI“JINKOUSHIPIN”WEIZHU。LAIHUODEZHONGGAODUANXIAOFEIQUNTIDEREAI。  

广东11选5ER、SHICHANGHUANJINGFENXI(YIZHONGQINGSHIWEILI)  

1、HONGGUANHUANJINGFENXI  

(1)JINGJIHUANJINGFENXI:JINJINIAN,WOGUOCHAOSHIQIYEKUOZHANGBUFAHENDA。SUIZHEZHONGQINGZHIXIASHIDECHENGLI,LIANGJIANGXINQUDELUODI。ZHONGQINGJINGJIGAOSUFAZHAN。,2012NIANZHONGQINGSHIXIANDIQUSHENGCHANZONGZHI11459YIYUAN,TONGBIZENGZHANG13.6%,JINGJIZENGSUJUQUANGUODIER、XIBUDIYI,JINGJIYUNXINGDEZHILIANGHEXIAOYIJINYIBUTIGAO。GUOJIATONGJIJUFABU4YUEFENWUJIAXINXI,SHUJUXIANSHI,DANGYUEXIAOFEIZHEWUJIAZHISHU(JIANCHENGCPI  

)CHAOCHUSHICHANGYUQI,TONGBIZENGZHANGSUDUWEICHIZAI2.4%,HUANBIZENGZHANG0.2%。ZHONGQINGDEGAOSUFAZHANSHIQICHENGWEIXINANDIQUJIZHENGZHI、JINGJIDEZHONGYAOSHUNIU,FUSHEZHENGTIXINANPIANQU。GONGYEJICHUJIANSHEXIONGHOU,DISANCHANYEFADA,GUOMINJINGJIZONGHEXIAOFEINENGLIXIONGHOU,ZAOYIYONGYOULEGAODUANDEJINGJIXIAOFEINENGLI。  

广东11选5(2)ZHENGZHIHUANJINGFENXI:GUOJIAZHENGZHIHUANJINGZHIJIEYINGXIANGZHEQIYEDEFAZHAN。HUARUNWANJIAYOUXIANGONGSISHIZHONGYANGZHISHUDEGUOYOUKONGGUQIYEJITUANHUARUN(JITUAN)YOUXIANGONGSIQIXIAYOUXIUDELINGSHOULIANSUOQIYEPINPAI,TONGSHIYESHIZHONGGUOZUIJUYOUGUIMODELINGSHOULIANSUOQIYEZHIYI,DUILAISHUO,HUARUNoleCHAOSHIZAIZHEIYIXIONGHOUDEBEIJINGXIA,CONGDIDIANXUANZHI,SHUISHOUJIANMIANJIQITAYOUHUIZHENGCESHANG,DUICHAOSHIDEJINZHUJIJINGYINGZHUANGKUANGQIDAOLEHENYOULIDEZUOYONG。  

广东11选5(3)RENKOUHUANJINGFENXI:ZHONGQINGSHITONGJIJUXIANGXINWENJIETONGBAOLEZHONGQINGSHIDIWUCIRENKOUPUCHAJIEGUO:  

QUANSHIDEZONGRENKOUWEI3090.45WANREN(BAOKUOWAILAIRENKOU,BUBAOKUOWAICHURENKOU)。ZHONGQINGPANGDADERENKOUSHULIANGBUJINLAIZIYUBENDIRENKOU,HAIYOUSHULIANGJUDADELAIZIGESHENGFENDIQUDEGELEIJINGSHANGHEWUGONGZHE,GENGYOUWEISHUZHONGDUODEGUOWAIJIGANGAOTAIDIQUDEJINGJI,WENHUAHEZHENGZHIFANGMIANDEWANGLAIRENSHI,DAIDONGLEZHONGQINGJINGJIDEGAOSUFAZHAN,TONGSHIYEDAIDONGLEZHONGQINGDIQUGAODUANCHAOSHISHICHANGDEFEISUFAZHAN。  

(4)ZHONGQINGBAILINGRENQUNYIJIXIAOFEISHICHANGZHUANGKUANG:GAODUANCHAOSHIDEYINGXIANGLIZHUYAOJIZHONGZAIYIGAOXINSHUI、GAOZHISHI、GAOPINWEIWEIDAIBIAODEDOUSHIBAILINGYIZUJILAIZIGUOWAIJIGANGAOTAIDIQUDEWAILAIDOUSHIJINGYINGYIZU。GENJUHURUNPAIXINGBANGZILIAOXIANSHI,ZHONGQINGZHONGQINGDEQIANWANFUHAOSHULIANGYIJINGDADAO12500REN。BAIWANFUWENGRENSHUGENGSHISHUSHIWAN。SUIZHEZHEIYIGAOSHOURURENQUNDEBUDUANZENGJIA,ZHONGQINGGAODUANCHAOSHIDESHICHANGQIANJINGYUEHAO。  

2、WEIGUANHUANJINGFENXI  

(1)QIYENEIBUYINSU  

HUANJINGFANGMIAN:GENGSHUSHI、GENGSHISHANG、GENGYOUGUOJIHUAGOUWUTIYANFUWUFANGMIAN:GAODUANCHAOSHIXUYAOYIZHONG“YIKEWEIZUN”DEFUWULINIAN,  

广东11选5oleCHAOSHIWULUNCONGFUWUYINGJIANHAISHIFUWURUANJIANSHANGDOUNENGGANSHOUDAOZHEIZHONGFUWUDETITIEGAN。RUCHAOSHIYUANGONGDEMEIGEFUWUXIJIEDOUNENGDADONGMEIYIWEIGAODUANXIAOFEIZHE。CHAOSHINEIYUANGONGMIANDAIWEIXIAO,SUICHUKEYITINGDAODE“HUANYINGGUANGLIN”,MIANFEIPINCHANGSHANGPINDEMIFENGSHIDABAOFANGSHIZHANSHILETAMENDUISHIPINWEISHENGDEZIXINDENG。GAODUANCHAOSHIBUJINXUYAOZAIJINGYINGSHANGPINSHANGDONGXINSI,YEXUYAOZAIFUWUSHANGXIAGONGFU。SHIPINFANGMIAN:JIANKANG(XINXIAN、SHIPINANQUAN)、PINWEI、FENGFU、GUOJIHUA。oleJINGPINCHAOSHIZAITIGONGDESHENGXIANSHANGPINDEXINXIANDU、SHIPINANQUANXING、SHANGPINDEPINWEI、SHANGPINDEFENGFUDU、SHANGPINDEGUOJIXINGFANGMIANDOUYUANGAOYUDAMAICHANG,TONGGUODUIGEGEFANGMIANDEYANGEKONGZHI,WEIXIAOFEIZHECHENLIECHUGENGWEIANQUAN、JIANKANGDEGAOPINZHISHIPIN;BINGTONGGUOZAISHIPINYINGYANGDAPEI,SHIPINPENGRENZHIZUOFANGMIANDEZHIDAO,RANGoleCHAOSHIYUQITADAMAICHANGCHAOSHITUOYINGERCHU,HUODEGUANGDAXIAOFEIZHEDERENKE。  

(2)GONGYINGSHANG  

OleDIANNEISOULUOLELAIZISHIJIEGEDIDEDINGJISHANGPIN,BAOKUOGAODUANDESHENGHUOYONGPIN、JINGZHIDEJIAYAO、SHANGDENGDEMEIJIU、MEIWEITIANDIAN、GAOJIQIAOKELIDENG。XIANGDUIYUGAOPINZHIDESHANGPIN,TAMENBEIHOUDEGONGYINGSHANGDOUSHIFEICHANGQIANGSHIDE,BINGQIEHENNANZHAODAO,DAXIETESEGAOPINZHIGONGYINGSHANGHENDUOSHIHOUJINGONGHUOJIXINGJIJIUDIAN、GAODUANCANTINGSHENZHIWANGSHI。YINCICONGGONGYINGSHANGDEJIAODULAISHUO,ZUYIZHENGMINGoleCHAOSHIDEZONGHESHILI。  

行业营销分析  

广东11选5SHANGCHAOCUXIAOXINGYEDAJIATONGYANGZAIJINGZHENGDAHUANJINGDEXILIXIAYEMIANLINZHEYANJUNDESHICHANGWENTI:  

1、XUNIDIANMIANDESHICHANGCHONGJI;YUELAIYUEDUODEXUNIDIANMIANJISHANGCHAOXINGYEDAILAILEQIANSUOWEIYOUDELIRUNCHONGJI。  

2、GONGYINGSHANGYUNYINGCHENGBENDEJIADADAOZHILESHANGPINJIAGEDEJIADA。  

广东11选53、LIUTONGHUANJIEFEIYONGDEJIADA。  

广东11选54、HUIYUANZHIDUGUANLIDEFANSUO,CUXIAOXINXICHUANBOXIAOLVDIXIA。  

YISHANGYINSUDOUZAIJISHANGCHAOXINGYEDEYINGXIAOCHULEYIDAODAONANTI。  

广东11选5NEIMEMIANDUIYISHANGWENTI,SHANGCHAOYECHUTAILEXIANGYINGDEYINGXIAODUICE,BIRUHUARUNWANJIAYUELAIYUEDUODEZIZHUPINPAIDESHANGJIA,XIANGBIZHIXIABISHANGJIADESHANGPINZAIJIAGESHANGYAOYOUJUEDUIDEYOUSHI。YUELAIYUEDUODESHANGJIAJIANGSHICHANGDEMUBIAOTOUFANGDAOXUNIXIAOSHOUPINGTAISHANG,BIRUWOMENSUOSHUXIDETAOBAO、JINGDONG、YIXUNDENG,LINGWAIHAIYOUJINQIANZHONGXUNIYINGXIAOPINGTAIZAIZHANJUZHESHANGPINXIAOSHOUDESHICHANGFENE。  

慧群解决方案

ZAIMIANLINGONGYINGSHANGCHENGBENJIADA、LIUTONGCHENGBENJIADADENGWENTI,CONGHONGGUANSHANGLAIJIANGJINJINKAOZIZHUPINPAIDEYUNYINGSHIBUGOUDE,ZENMECAINENGRANGXIAOFEIZHEYILAIYUSHANGCHAODEXIAOSHOUCAISHIYAOJIEJUEDEGENBENXINGWENTI。  

广东11选5ZAICI,HUIQUNCEHUATUANDUIJICHUDEYIJIANSHI:JIADAZIZHUPINPAIDEDUOYANGHUA,JIAQIANGCUXIAOXINXIDEXUANCHUANLIDU。  

JUTIYINGXIAOFANGANGENGJUGEGESHANGCHAOJUECEDEBUTONGYINGXIAOFANGANHUIYOUSUOBUTONG:  

图形1faokfa转曲1_副本.jpg111112_副本.jpg

  

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广东11选5DIZHI:SHANXISHENGXIANSHIFENGCHENGSHIERLUYINGHUANGZHIDOU,7HAOLOU2DANYUAN20CENG

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